Broker Previews and Culinary Delights

A broker preview is very similar to an office preview, except that it is open to all the members of the local multiple listing service. These broker previews usually occur within the first week that your house is placed on the market, just after the office preview. However, there are lots of new listings to choose from in the Denver area, and not all real estate agents will preview all the new listings each week. You may not get as many agents visiting your home in the broker preview as there were on the office preview.

Unless your real estate agent entices them to come and preview your home. This is where you as the seller could provide some help, if you are so inclined.

Though it may seem funny, nothing seems to attract a real estate agent like the offer of free food. So if your agent offers “free eats” at a broker preview, you are likely to get more visitors than if nothing is offered. Realize that many agents have been on this weekly circuit for years, so “boring” food does not really accomplish much. In other words, sandwiches supplied from the local grocery chain are not very enticing.

If you want to help your agent sell your home quickly, try and help them be creative and original in the choice of a culinary treat.

Of course, some agents will actually to come look at your house, too — whether food is offered or not.


Next, we’ll see how office flyers can be used as a tool to market your home.